There are only 12 spots available to compete against the 12 conversion pros, so register right now, and remember to tell me (Oli Gardner) why you should be on the show. It's going to be epic.
IMPORTANT NOTE
It's very important that you are available from September 26-28 to make two rounds of changes to the contest landing page. And that you are available to be on the live Google Hangout on Air on September 29th at 1pm PST / 4PM EST.
*By signing up for this event, you'll receive actionable marketing content from Unbounce and its CRO Day partners.
*By signing up for this event, you'll receive actionable marketing content from Unbounce and its CRO Day partners.
*By signing up for this event, you'll receive actionable marketing content from Unbounce and its CRO Day partners.
Apply to Get on the Showdown
Can’t make it? No worries! Sign up anyway and we’ll send you the recordings.
Co-Founder | Unbounce
Co-Founder Unbounce
The Five-Second Showdown is a contest between 10 conversion experts and 12 CRO Day attendees (you can be one of the 12). The goal is to run 5-second tests to gain conversion insights and improve the clarity of a hilarious and fake company's value proposition.
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Win prizes like Call to Action Conference tickets by beating the conversion pros at their own game.
Peep Laja
When it comes to conversion, there’s nothing more important that the clarity of your Value Proposition. If your visitors can’t figure out what you do in the first precious few seconds, there’s a good chance they’ll leave, and click on one of your competitors ads instead.
Joanna Wiebe
Michael Aagaard
Ton Wesseling
Theresa Baiocco
Joel Harvey
Jen Havice
Justine Jordan
Andy Crestodina
Jonathan Dane
10 RENOWNED MARKETING & CONVERSION OPTIMIZATION PROS
10 CRO DAY ATTENDEES
Oli Gardner
One Ruthless, Grumpy, Critical Judge
(You could be one of them!)
Only 12 spots avaiable
What is the showdown?
The Five-Second Showdown is a contest between 12 conversion experts and 12 CRO Day attendees like you. The goal is to improve the clarity of a landing page, to make it easier to understand its value proposition. It all begins with a landing page representing a fictitious company.
Oli Gardner, the showdown’s judge, jury, and conversion critic, will run a 5-second test on the landing page to establish a baseline clarity score - which the contestants then have to beat.
What is a 5-second test?
A five-second test is a qualitative experiment, where test participants are shown a screenshot of the above-the-fold portion of a landing page for - you guessed it - five seconds. They are then asked a question such as ““What is this page about?” And “What do you think the goal of the page is?”.
The baseline score will be based on the % of correct answers to the question out of a sample of 25 test subjects. When the test is complete, you will have 25 written answers to the question - the purpose of which is to glean insights into any potential clarity problems.
Only 12 spots avaiable
Kick their butts for bragging rights!